The Digital Revolution

Color Printing, Graphics, and Increased Customization

New technologies introduced by the digital revolution are changing the creative services industry, providing greater sophistication, more flexibility and increased customization. DIGITAL IMAGE BUSINESS SOLUTIONS has installed software that assists customers with online ordering, electronic file uploads and pre-press approvals, reducing your travel time and fuel costs. Additionally, we have the latest state-of-the-art equipment which enables us to provide faster turnaround and delivery.

Shorter print quantities

Generally speaking, the larger the print quantity, the cheaper per unit it is to print. However, the digital revolution has produced new technology, making it possible to print smaller amounts cost-effectively. More than half of all printing today is for quantities of less than 5,000 pieces.

More graphics & images

Once upon a time printers and creative professionals would subscribe to expensive services for their library of graphics. But the digital revolution has made a wide range of high-quality graphics and stock photos available on CDs and over the internet. Most of these services offer inexpensive subscriptions or single cost-effective purchases. This increased availability has taken printed projects to a whole new level of sophistication, and has greatly shortened production time.

Affordable color printing

Full color printing has become more affordable, enabling small businesses to create the same caliber of marketing materials as the larger companies. Color enhances readability and helps draw attention to important messages within a printed piece. People are 40 percent more likely to be interested in a piece with color than one without it. Color also increases retention and recall from 56 to 78 percent.

Increased customization

Personalized messages achieve greater customer involvement and generate better response rates than mass marketing messages. Increased affordability and the use of variable data now enable you to personalize mailings, brochures, catalogs and other pieces to appeal to the specific needs and interests of your target audience.