SIGNS, POSTERS AND BANNERS THAT GET NOTICED

MATERIAL, IMAGE, FONT, COLOR, SIZE AND PLACEMENT MUST ALL BE CONSIDERED

You can become easily overwhelmed with the new materials, techniques and options for creating signs, posters and banners. Consult with one of DIGITAL IMAGE BUSINESS SOLUTIONS customer service representatives. By asking a few simple questions, we can help narrow your options. For example: How long will your piece be used? Will it be displayed indoors or outdoors? What is your budget?

The right material

Will your sign, poster or banner be displayed indoors or outdoors? How long will it be displayed? Outdoor banners are almost always created on vinyl and adhered to painted plywood or aluminum. Most indoor signs are produced on paper and mounted on foam core, but some indoor signs may need extra protection or added durability. Signs created on vinyl or canvas can be mounted directly on a wall. If the sign will be exposed to direct sunlight, it will need an ultra violet (UV) laminate for protection. Signs that will be used for a long time or may be subject to fingerprints, spills or graffiti can be laminated or framed in plastic. Average costs range from $5 to $15 per square foot, depending on material, lamination and mounting. Call DIGITAL IMAGE BUSINESS SOLUTIONS for a free quote on your custom project.

The right size

While bigger is generally better, the right size for your banner, poster or sign depends on your objective and message. Do you want to shout or subtly remind? Consider where it will be displayed. You don’t want to overpower the venue. Use paper mock-ups to determine what size will work best.

The right placement

In determining where to place the sign, poster or banner, consider how people will move past the venue. Perhaps you need two signs in the same location, to capture traffic from both directions. Perhaps you need to display signs in numerous locations. And don’t forget to include a call to action. What is it that you want people to do?

The right colors

In busy public places, consider breaking through the clutter with bright, bold colors rather than subtle hues that may get lost. Be sure sign, poster or banner color choices are compatible with existing marketing materials and your corporate brand, while complementing the mood and environment.

The right images

Remember the old adage, "A picture is worth a thousand words"? Nowhere is this more significant than when it comes to banners, posters and signs. You have only a few seconds to capture someone’s attention. Strong visuals are vital. The best images have a strong central focal point and convey a clear message at a glance.

The right font

Be sure the words are large enough to be read from a distance. You only have a few seconds to convey your message, so make sure the type style is easy to read. Lastly, your design looks different on your computer screen than it will when it is enlarged. For example, the spaces between letters will appear bigger when blown up. Consider tightening up your font spacing to compensate.