DIRECT MAIL TRENDS INCLUDE VARIABLE DATA

If you're going to spend the money, do it right

Stand out from the rest with custom-designed direct mail pieces. Mailers can all be used to capture your customer’s attention, quickly communicate a message, and enhance your company’s image. Pique the reader’s curiosity with three dimensional objects, free gifts, even something small inserted in an envelope. It doesn’t have to be expensive as long as it gets your mailer opened.

Get personal

Now you can cost-effectively personalize direct mail pieces using variable data printing. An outgrowth of digital printing, variable data printing allows you to change text, graphics and images in the same layout by using information from a database. This allows you to refer to the recipient by name and company in the body of the text, or drop in images that are meaningful to the recipient. Research shows that personalization is four times more likely to generate a response.

Make your message stick

Sticky notes can be used to give your mailer additional impact. Also known as repositionable notes, they can be used to emphasize a particular benefit in your direct mail piece. For example, "Read inside to learn how you can save money on your next purchase."