BUSINESS CARD ESSENTIALS

Impressive Design and Paper Selection Can Make All The Difference

Think about the image your want to project when designing your business cards. Is your industry formal or casual? Is your corporate culture sophisticated or down-to-earth? Your business cards are part of your corporate image. They should reflect your corporate brand and complement your letterhead, brochures and other printed materials.

Business card design

Even on a standard 2 x 3.5 inch business card, there are ways to stand out from the pack. You can add impact with use of multiple colors, special touches such as embossing, or a photo of yourself, if appropriate. The back of the card can be used for your mission statement, list of services, or even practical information such as a measuring table or something relevant to your business.

Paper selection

You can print your business cards on almost any color paper, and in a variety of finishes and weights, depending on your budget and the look you want to project. From textured to smooth paper, glossy or flat, the choices are limited only by your imagination.

Cost considerations

Business card costs can vary widely depending on the specifications. Variables that affect the cost include the type of paper, number of ink colors, whether you print on one side or two, or special touches such as embossing or raised printing.